Criquet

For the past 6+ years at Criquet, I have led the merchandising and design direction for the brand. I have professionalized our product development process, implemented a product strategy, improved quality and fit, and built a team, all of which is still a continuous work in progress. Each day presents a new opportunity to learn, and I thrive on solving problems, facing challenges head-on, and driving for results.

Product Development & Design

Through customer feedback, reviews, competitor benchmarks, sales results, and return/exchange data, I expanded our core items to include premium and performance fabrications. Also I added a Slim Fit offering to our line to bridge the gap in sizing and cater to tall sizes.

I’ve implemented a product development calendar and seasonal concepts to create cohesive collections, manage production, and communicate product launches and availability to our marketing and sales teams.  

Merchandising & Inventory

With input from key stakeholders, I create the seasonal lineplan and own the long-term product strategy. I ensure our assortment is on brand for the Criquet Man, relevant in materials, styling, and end-use, and is differentiated from our competitors.

In accordance to our financial projections, I plan all of our buys to meet our sales goals. I write all POs. I perform a monthly forecast and reconcile inventory needs between web and wholesale across the entire assortment. I also analyze sales to create weekly, monthly, and seasonal product recaps to communicate results to the team.

Sourcing

As our business needs evolve, I’ve grown our vendor base, focused on developing long-term relationships with a handful of strategic manufacturing partners. It is my sourcing strategy to cultivate these partnerships over time; we’ve seen more consistent quality, better terms, and reliable timing as a result. I am not in the business of chasing the lowest cost each season and find negotiations are easier when both parties stand to benefit for the long term.

Systems & Operations

I played an instrumental role in moving our online store across three different web platforms, migrating our product catalog and physical inventory. Today, I manage all of our online merchandising and SKU/item catalog across several systems. I partner with our 3PL for all inbound shipments and manage inventory.